various screen sizes show a Squarespace website made by Lollygig for nightrises.com
services
product design

Design. Delight. Win.

At Lollygig, we focus on crafting physical products that solve real-world problems while delighting users through beautiful and functional product experiences.

From concept to launch, we guide you through every phase of product development. With a commitment to user-centered design, innovation, and high-quality execution, we are your ideal partner for creating physical products that resonate with users and thrive in the marketplace.

Lollygig’s professionalism and commitment to our product development needs has been paramount in fulfilling our vision and success.
Hank Beckhoff
Chairman, Visionary, Founder & Inventor, Innerstill

Our product design process

Our process ensures that every product is built around a deep understanding of user needs, with attention to detail at every stage — from concept to manufacture — with plenty of room for iterations along the way.

The Lollygig Web Design Process

1

define

We begin by immersing ourselves in your vision, understanding the needs of your users, and mapping out your intended objectives. Research, analysis, and user interviews to help to clarify what the product needs to achieve. With these insights, we define a roadmap that aligns with both your business goals, what's technically possible, and what your users really need.

2

design

Our design phase is grounded in solving user needs through practical, intuitive functionality. Here, we develop initial sketches, low-fidelity models, and design concepts that prioritize usability and ergonomics over aesthetics. At this stage, we care less about beauty and more about how well the product performs in real-world scenarios.

3

prototype

Prototyping brings the product to life, allowing us to create physical versions of your design that can be used and tested. Prototypes enable us to experiment with materials, mechanisms, and interactions, ensuring that the product is both functional and ready for real-world application. Whether prototypes are made of paper, LEGOs, 3D-printed, this phase is critical for hands-on exploration.

4

test

Of course you know what you'd love to make. But does it actually work – with real users, in nature, within the laws of known physics?e gather direct feedback from users and make adjustments as needed. Testing is an ongoing process, allowing us to fine-tune the product before moving forward. This phase helps us validate assumptions and eliminate any pain points or usability issues

5

refine

Now that we’ve established how the product works, we focus on optimizing both the form and the user experience. Here we'll improve the ergonomics, material selection, and overall aesthetics without compromising usability. Every curve, texture, and interaction is designed to delight users while staying true to the product’s core functionality – and the brand promise. This is our real opportunity to wow end users.

6

build

When the product is ready for launch, we support you in bringing it to market, whether through a soft launch, pilot production, or a full-scale rollout. We can also provide ongoing support, gather post-launch feedback, and help the product's evolution.

This approach ensures that we work closely together throughout the process, keeping you involved and informed, and making sure that the product we create meets all your expectations and needs.

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Build products the right way.

Designing a successful product requires more than just a great design team. It takes an incredibly adept collaborative effort. That's why we engage with founders, end users, engineers, and external partners to ensure the product aligns with your vision and technical requirements. Each stakeholder plays a critical role in shaping the final product, whether it’s providing strategic insights, technical expertise, or user feedback.

Ready to start a project?

get in touch